Guerrilla Advertising Done Right!

Done right, guerrilla advertising can not only stretch your advertising dollar much farther than it would otherwise go, it can even win the grudging admiration of your competitors' rivals. Reconsider what happened at the Beijing Olympics. Adidas, an legal sponsor of the Games, had invested millions in advertising campaigns surrounding the event. China's own sporting goods manufacturer, Li Ning, literally didn't have that kind of advertising budget. But they found a way colse to the problem. Li Ning the gymnast, the namesake of the company, was used for the torch lighting event during the chance ceremony. And the fact that he was wearing the company's clothing, brought a great deal of concentration on the firm is very diminutive expense. The move sent the company's stocks soaring.

As a way to gain some real traction in the store amid the hoopla surrounding and major events, guerrilla advertising can be a very beneficial device. And mostly, it is used colse to events like the Olympics where a singular stunt pulled off of this nature can literally go far. Reconsider what happened colse to the Atlanta Olympics. Reebok was the legal sponsor and Nike was not. Still, Nike behaved as a major sponsor would, and handed out flags to attending sporting fans to wave, with Nike Swoosh logo on them. It was a great guerrilla advertising move that won Nike a good deal of street cred.

London 2012

Guerrilla advertising though, works best for small companies. The first step in any guerrilla advertising move would be would be to formulate a plan. At any major sporting event in your neighborhood, acting like you're the legal sponsor is a great way?handing out free energy drinks face the Games Village, or at the airport as athletes arrive, is a great move. Doing the same for spectators arriving at the stadium can be great too. Marketing experts have found that few things make as strong an impact as free stuff handed out to eat.

Hiring a marketing devotee to come up with a clever theme can be a great idea. Calling yourself the best penniless firm of its kind left out of the Olympics for instance, can win a lot of hearts. It famously worked for a clear small beer firm trying to battle the biggest bottler in its area. Countries like England and New Zealand are so fed up with the way guerrilla marketers piggyback on paying companies, that they are passing laws against such tactics starting with the 2012 Olympic Games in London. They feel it's unfair for any firm to behalf unofficially from the advertising budget of an additional one company. They should have quite a time defending the law against free speech litigation though.

Guerrilla Advertising Done Right!